Study on Influence of CUBA on the Development of University Sports Culture from the Perspective of Sports Culture Communication

With the practical use of investigation and literature, as well as the consultation of theoretical knowledge of Science of Physical Culture and Sports, Communication Science, Psychology and other disciplines, this thesis deals with the corresponding cultural effect on university campus when media come to report CUBA. Results show that: Influence of CUBA in the university has a huge improvement, and both sports culture and basketball culture develop a lot on campus. Moreover, the popularity and improvement of campus basketball are largely promoted. That media for the first time report the match of CUBA in provincial division causes a great effect to university campus. However, there's some aspects need to be reformed and further developed.