Study on the Current Situation, Problems and Solutions of College Student Network Anchors

In recent years, with the industry of college student anchors entering the public view as an emerging industry, the number of college student anchors in commercial applications shows a blowout development. This paper first gives brief description of the current situation of the development of college student anchors, discusses the concept of college student anchors, the contents and the current situation of the industry, and then elaborates the development plight that college student anchors market is can be said to be in chaos driven by profits; and finally puts forward an effectively interactive development strategy of the four parties, "government + capital + platform + anchor". In recent years, the live streaming market, stimulated by huge profits, has attracted much market attention and a massive influx of capital. The number of college student network anchors, with the continuous development of live streaming platforms, also increases rapidly. With the advantage of the large number of Internet users, college student network anchors have created some economic value. The market of college student network anchors is hot, however, due to the low requirements of college student network anchors that live streaming can be achieved just with a phone and a selfie stick, the market of college student network anchors is a admixture of good and evil, even some anchors attract fans by any kind of means, resulting in the obvious "vulgarization" phenomena in general. We need to analyze in depth and take corresponding solutions about how to address the existing problems in the industry and seek a healthy development of the college student network anchors industry.