Segmentation studies provide insights to better understanding attitudes towards science and technology

被引：11

作者：

Cormick, Craig ^{[1
]}

Romanach, Lygia Malzoni ^{[2
]}

机构：

[1] CSIRO Corp Ctr, Campbell, ACT 2612, Australia

[2] CSIRO Earth Sci & Resource Engn, Sci Soc Grp, Kenmore, Qld 4069, Australia

来源：

TRENDS IN BIOTECHNOLOGY | 2014年 / 32卷 / 03期

关键词：

BIOTECHNOLOGY;

D O I：

10.1016/j.tibtech.2013.12.005

中图分类号：

Q81 [生物工程学（生物技术）]; Q93 [微生物学];

学科分类号：

071005 ; 0836 ; 090102 ; 100705 ;

摘要：

Values-based studies of people's attitudes towards science and technology not only provide great insights into what drives different attitudes to issues like climate change and genetically modified foods, but allow for segmenting the general public by homogeneous values. Such segmentations both provide better predictions of people's attitudes to new technologies or contentious science issues than age, sex, or other standard demographics, and allow a better matching of different messages with different community values.

引用

页码：114 / 116

页数：3

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