Research on Price Models of Consumer Electronic Products based on Supply Chain

Price is the most effective weapons for the enterprises to response to changes in the competitive environment, and the most important factor for the expansion of market share and the growth of profit. With the development of supply chain and logistic, the pricing of products is important to reduce the supply chain cost and improvement the supply chain efficiency as the key tache under supply chain management. Because of the tremendous market potential, the emerging consumer electronic products attract many domestic and foreign businesses. Based on the characteristics of consumer electronic products and the price factors, we build pricing models for consumer electronic products. Finally we prove the feasibility of this model using a instance.