Willingness to pay for the "Green Food" in China

被引：213

作者：

Yu, Xiaohua ^{[1
]}

Gao, Zhifeng ^{[2
]}

Zeng, Yinchu ^{[3
]}

机构：

[1] Univ Gottingen, CRC PEG, D-37073 Gottingen, Germany

[2] Univ Florida, Food & Resource Econ Dept, Gainesville, FL 32611 USA

[3] Renmin Univ China, Sch Agr Econ & Rural Dev, Beijing 100872, Peoples R China

来源：

FOOD POLICY | 2014年 / 45卷

基金：

中国国家自然科学基金;

关键词：

WTP; Green Food; Interval regression; China; CONSUMER PERCEPTIONS; ORGANIC FOODS; PAYMENT CARD; DEMAND; QUALITY; INFORMATION; VALUATION; SAFETY; LABEL; CVM;

D O I：

10.1016/j.foodpol.2014.01.003

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

With use of payment card survey data of willingness to pay (WTP) for the "Green Food", a unique food certification in China, this study finds that age and income are important for the WTP for the Green Food in China. There are structural differences in consumer preference for Green Food between the large city and the small county. Consumers in China, on average, are willing to pay 47% more for Green vegetables and 40% more for Green meat than for their conventional counterparts. Compared with the real markets and the previous studies, our results are very consistent and reliable. (C) 2014 Elsevier Ltd. All rights reserved.

引用

页码：80 / 87

页数：8

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