Do Women and Men Perceive User Experience Differently?

被引：8

作者：

Aufderhaar, Kristina ^{[1
]}

Schrepp, Martin ^{[2
]}

Thomaschewski, Joerg ^{[1
]}

机构：

[1] Univ Appl Sci Emden Leer Germany, Emden, Germany

[2] SAP AG, Walldorf, Germany

来源：

INTERNATIONAL JOURNAL OF INTERACTIVE MULTIMEDIA AND ARTIFICIAL INTELLIGENCE | 2019年 / 5卷 / 06期

关键词：

Usability; User Experience; Gender Differences; TECHNOLOGY; ACCEPTANCE; WEBSITES; GENDER;

D O I：

10.9781/ijimai.2019.03.005

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

We study three web sites to see whether there are systematic differences between women and men in their rating of the user experience of the sites. One of the sites addresses especially the target group of women, another the target group of men, whereas the third site is neutral in this respect. The selection of the sites was safeguarded with gender screening. The participants in the study rated the three chosen websites with the questionnaires UEQ and VISAWI-S. The results indicate that there are no substantial differences in the perception of the UX between men and women. Personal attitudes and preferences seem to have a substantially greater influence than sex.

引用

页码：63 / 67

页数：5

共 27 条

[1]

[Anonymous], 1989, COGN AFFECT BEHAV NE

[2]

[Anonymous], USER EXPERIENCE FRAG

[3]

Burnett M., 2016, INTERACTING COMPUTER, V28

[4]

Cyr D., 2005, International Journal of Electronic Business, V3, P565, DOI 10.1504/IJEB.2005.008536

[5] USER ACCEPTANCE OF COMPUTER-TECHNOLOGY - A COMPARISON OF 2 THEORETICAL-MODELS [J].

DAVIS, FD ;

BAGOZZI, RP ;

WARSHAW, PR .

MANAGEMENT SCIENCE, 1989, 35 (08) :982-1003

[6]

Djamasbi S., 2007, AMCIS 2007 P

[7]

Graham J.F., 2002, INT J BANK MARK, V20, P17, DOI DOI 10.1108/02652320210415953

[8] The effect of perceived hedonic quality on product appealingness [J].

Hassenzahl, M .

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, 2001, 13 (04) :481-499

[9]

Knoll B., 2013, STUDIE REPRASENTATIO

[10]

Laugwitz B, 2008, LECT NOTES COMPUT SC, V5298, P63, DOI 10.1007/978-3-540-89350-9_6

← 1 2 3 →