History matters: The impact of reviews and sales of earlier versions of a product on consumer and expert reviews of new editions

被引：7
|
作者：
Situmeang, Frederik B. I. [1 ]
Leenders, Mark A. A. M. [2 ]
Wijnberg, Nachoem M. [1 ]
机构：
[1] Univ Amsterdam, Amsterdam Business Sch, NL-1018 TV Amsterdam, Netherlands
[2] RMIT Univ, Melbourne, Vic 3000, Australia
来源：
EUROPEAN MANAGEMENT JOURNAL | 2014年 / 32卷 / 01期
关键词：
Sequels; Product reviews; Expert critics; Consumers; Variability; WORD-OF-MOUTH; BOX-OFFICE PERFORMANCE; FILM-CRITICS; CULTURAL CONSECRATION; SELECTION SYSTEM; RATINGS; INFORMATION; REVENUES; DYNAMICS; MOVIES;
D O I：
10.1016/j.emj.2013.11.001
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Product reviews are assumed to be based on the observable characteristics of the underlying product. However, in the case of new editions in a product series, the determinants may include signals that originate from the reviews and the sales of editions that precede the focal product edition. Our analysis of 577 video games released in a series between 2000 and 2009 indicates that the reviews of earlier versions carry over to the reviews of the sequel by the same type of reviewer. We also find that expert reviews are influenced by the average review of previous editions by consumers and the average sales of previous editions of the product. This suggests that experts tend to adapt to the taste of consumers. Furthermore, it is found that a lack of consensus, between reviewers of a particular type, weakens the impact of average past reviews, whilst it magnifies the impact of the sales of earlier versions. ID (C) 2013 Elsevier Ltd. All rights reserved.
引用
收藏
页码：73 / 83
页数：11
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