FUZZY SUPPLY CHAIN MANAGEMENT MODEL FOR HEALTHCARE SECTOR

Supply Chain Management (SCM) includes logistic processes which are supported by coordination and integration mechanisms to improve the competitive strategy of organizations. Due to increasing expectations of customers, now a days organizations are putting face down to work in an uncertain environment. Under this uncertain environment, the absolute progress of the firm depends on its capacity to unite business processes among supply chain partners. In this paper, a Supply Chain Management Model is constructed in fuzzy environment with specific reference to healthcare sector. This model is proposed for satisfaction of customers (patients) for a particular type of product related to healthcare sector such as Blood Pressure (BP) tablet. This tablet is the most basic need to control BP of hypertensive patients. In this model, performance of online selling agencies of medicine regarding BP towards customer satisfaction is introduced. Fuzzy if - else idea is used for obtaining customer satisfaction and reducing the basic costs for enhancing the efficiency of SCM.