MEDIA CREATIVE SOULUTIONS AS A NEW STANDARD PART OF THE MEDIA BRIEF AND MEDIA PROPOSAL

被引：0

作者：

Majerik, Petr ^{[1
]}

机构：

[1] Univ Creat Commun, Na Pankraci 420-54, Prague 14000 4, Czech Republic

来源：

CREATIVE STRATEGY / STRATEGY OF CREATIVITY: TRENDS IN CREATIVE MARKETING COMMUNICATION | 2019年

关键词：

Advertiser; client; goals; media agency; media brief; media creativity;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

In the changing environment of marketing communications, with increasing number of advertising campaigns, stronger competition and media clutter, it is more and more important for advertisers to make their campaigns special and unique, in order to make them visible. One of the options is to use media creative solutions. Both new extraordinary ideas, as well as complex solutions, based on a common platform, connecting together an innovative approach in the area of creative, media and production.

引用

页码：189 / 192

页数：4