The competitiveness factors of photovoltaic installers companies and a BSC model

被引:6
作者
Rigo, Paula D. [1 ]
Siluk, Julio Cezar M. [1 ]
Lacerda, Daniel P. [2 ]
Rediske, Graciele [1 ]
Rosa, Carmen B. [1 ]
机构
[1] Fed Univ Santa Maria UFSM, Dept Prod & Syst Engn, Av Roraima 1000, BR-97105900 Santa Maria, RS, Brazil
[2] Univ Vale Rio dos Sinos UNISINOS, Res Grp Modeling Learning GMAP UNISINOS, Av Unisinos 950, BR-93022000 Sao Leopoldo, RS, Brazil
关键词
Solar energy; PV systems; Intermediaries; Integrators; strategic map; SOLAR HOME SYSTEMS; DISTRIBUTED GENERATION; PV INSTALLERS; UNITED-STATES; ENERGY; DIFFUSION; CERTIFICATION; SUCCESS; GERMANY; DESIGN;
D O I
10.1016/j.solener.2022.02.017
中图分类号
TE [石油、天然气工业]; TK [能源与动力工程];
学科分类号
0807 ; 0820 ;
摘要
Electricity generation through photovoltaic technology is promising worldwide. The agent responsible for developing the PV system market is the installer company. The installer designs and installs PV systems for customers, and it is regularly the intermediate diffuser for this technology. In some countries, the installers are considered new and inexperienced companies. In other countries, installing PV systems is already widespread, and many companies compete to sell. In the scenario of low diffusion and high competitiveness, companies must reflect on their competitive position and attempt to maximize their profits in sales of PV systems. This article aims to identify photovoltaic energy installers' competitive factors and model them for companies' strategic monitoring. We selected 39 factors in a systematic literature review, discussing and organizing them in a stra-tegic model, the Balanced Scorecard (BSC). We define cause-effect relationships between the factors' dimensions and develop a strategic objective for each factor. Strategic objectives that the installer company should achieve in order to increase its competitiveness. Finally, we developed suggestions from Key Performance Indicators (KPI) to quantify competitive factors. Thus, the BSC model and KPIs contribute to reflection and learning by installers companies. The installer can provide consistent improvement in their competitiveness and diffusion of PV sys-tems by studying this BSC model.
引用
收藏
页码:36 / 49
页数:14
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