Does "Being There" Matter? The Impact of Web-Based and Virtual World's Shopping Experiences on Consumer Purchase Attitudes

被引：57

作者：

Baker, Elizabeth White ^{[1
]}

Hubona, Geoffrey S. ^{[2
]}

Srite, Mark ^{[3
]}

机构：

[1] Univ N Carolina, Cameron Sch Business, 601 S Coll Rd, Wilmington, NC 28403 USA

[2] Texas A&M Int Univ, Laredo, TX USA

[3] Univ Wisconsin Milwaukee, Sheldon B Lubar Sch Business, Milwaukee, WI USA

来源：

INFORMATION & MANAGEMENT | 2019年 / 56卷 / 07期

关键词：

e-Shopping; Virtual worlds; Social Presence; Telepresence; Trust; Enjoyment; Consumer attitude; SOCIAL PRESENCE; USER ACCEPTANCE; E-COMMERCE; BEHAVIORAL INTENTIONS; ELECTRONIC COMMERCE; PRODUCT EXPERIENCE; 2ND LIFE; TECHNOLOGY; FLOW; TRUST;

D O I：

10.1016/j.im.2019.02.008

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The use of virtual worlds as an emerging technology is already having a significant impact on business to consumer commerce and on corporate Internet retailing strategies. This research investigates consumer behavior in e-commerce retail environments, particularly with respect to consumer attitudes toward using virtual world's shopping compared to web-based, online shopping for real-world items. We investigate two forms of presence, perceived social presence and telepresence, and their effect on attitudes toward e-commerce, attitudes that ultimately influence the consumer's intention to shop using a particular e-commerce environment. Key implications of this research for researchers and practitioners are discussed.

引用

页数：14

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