Information Sources and the Tourism Decision-making Process: An Examination of Generation X and Generation Y Consumers

被引:22
作者
Reisenwitz, Timothy H. [1 ]
Fowler, Lie G. [1 ]
机构
[1] Valdosta State Univ, Langdale Coll Business Adm, Dept Mkt & Int Business, Valdosta, GA 31698 USA
关键词
Generation X; generation Y; tourism decision-making; information search; SELF; DESTINATION; BEHAVIOR; TRAVEL; SATISFACTION; PERCEPTIONS; QUALITY; BOOMERS; MEDIA; MODEL;
D O I
10.1177/0972150919848938
中图分类号
F [经济];
学科分类号
02 ;
摘要
Generation Y (Gen Y) is becoming more important to marketers as its members continue to enter the workforce. Members of this generational cohort are essential to the tourism industry as they engage in planning vacations themselves. This study accesses the information search behaviour of Gen Y and makes comparisons to the previous generation, Generation X (Gen X). A demographic profile, including information sources, is compiled. Additionally, several proposals were developed based upon the literature regarding tourism information searches and decision-making for Gen X and Y. Key constructs were identified as part of the purchase decision process. They were analysed using primary research study data. Specifically, independent-samples t-tests were used to test the propositions. The analyses revealed that there were significant differences between generational cohorts regarding technology-based information sources, risk aversion and use of information sources. As a result, this study offers a synthesis of contingency factors affecting tourist decision-making. It provides both theoretical and managerial implications.
引用
收藏
页码:1372 / 1392
页数:21
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