Effectiveness of tobacco control television advertising in changing tobacco use in England: a population-based cross-sectional study

被引:38
作者
Sims, Michelle [1 ]
Salway, Ruth [2 ]
Langley, Tessa [3 ]
Lewis, Sarah [3 ]
McNeill, Ann [4 ]
Szatkowski, Lisa [3 ]
Gilmore, Anna B. [1 ]
机构
[1] Univ Bath, UK Ctr Tobacco & Alcohol Studies, Dept Hlth, Bath BA2 7AY, Avon, England
[2] Univ Bath, Dept Hlth, Bath BA2 7AY, Avon, England
[3] Univ Nottingham, UK Ctr Tobacco & Alcohol Studies, Div Epidemiol & Publ Hlth, Nottingham NG7 2RD, England
[4] Kings Coll London, UK Ctr Tobacco & Alcohol Studies, Inst Psychiat, Natl Addict Ctr, London WC2R 2LS, England
基金
英国医学研究理事会; 英国经济与社会研究理事会; 英国生物技术与生命科学研究理事会; 英国惠康基金;
关键词
Cigarettes; consumption; gross rating points (GRPs); mass media campaign; smoking prevalence; smoking rates; television advertisement; tobacco control; MASS-MEDIA CAMPAIGNS; SMOKING-CESSATION; CIGARETTE CONSUMPTION; ANTISMOKING CAMPAIGN; IMPACT; QUIT; PREVALENCE; BEHAVIOR; SMOKERS; ADULTS;
D O I
10.1111/add.12501
中图分类号
R194 [卫生标准、卫生检查、医药管理];
学科分类号
摘要
AimTo examine whether government-funded tobacco control television advertising shown in England between 2002 and 2010 reduced adult smoking prevalence and cigarette consumption. DesignAnalysis of monthly cross-sectional surveys using generalised additive models. SettingEngland. ParticipantsMore than 80000 adults aged 18 years or over living in England and interviewed in the Opinions and Lifestyle Survey. MeasurementsCurrent smoking status, smokers' daily cigarette consumption, tobacco control gross rating points (GRPsa measure of per capita advertising exposure combining reach and frequency), cigarette costliness, tobacco control activity, socio-demographic variables. FindingsAfter adjusting for other tobacco control policies, cigarette costliness and individual characteristics, we found that a 400-point increase in tobacco control GRPs per month, equivalent to all adults in the population seeing four advertisements per month (although actual individual-level exposure varies according to TV exposure), was associated with 3% lower odds of smoking 2months later [odds ratio (OR)=0.97, 95% confidence interval (CI)=0.95, 0.999] and accounted for 13.5% of the decline in smoking prevalence seen over this period. In smokers, a 400-point increase in GRPs was associated with a 1.80% (95%CI=0.47, 3.11) reduction in average cigarette consumption in the following month and accounted for 11.2% of the total decline in consumption over the period 2002-09. ConclusionGovernment-funded tobacco control television advertising shown in England between 2002 and 2010 was associated with reductions in smoking prevalence and smokers' cigarette consumption.
引用
收藏
页码:986 / 994
页数:9
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