Measuring the effectiveness of online marketing

被引：0
作者：
Goodwin, T [1 ]
机构：
[1] BMPinterAct, London, England
来源：
JOURNAL OF THE MARKET RESEARCH SOCIETY | 1999年 / 41卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Measuring online marketing effectiveness has become a key issue as marketers demand more evidence of the impact of their campaigns. However, their needs are currently only being partially met. This paper looks at the important, but hitherto under-developed role market research has to play in this area.
引用
收藏
页码：403 / 406
页数：4
相关论文
共 50 条
[41]   Effectiveness of online simulation training: Measuring faculty knowledge, perceptions, and intention to adopt [J].
Kim, Sujeong ;
Park, Chang ;
O'Rourke, Jennifer .
NURSE EDUCATION TODAY, 2017, 51 :102-107
[42]   EFFECTIVENESS IN MARKETING PLANNING [J].
GREENLEY, GE .
STRATEGIC MANAGEMENT JOURNAL, 1983, 4 (01) :1-10
[43]   Influencer Marketing Effectiveness [J].
Leung, Fine F. ;
Gu, Flora F. ;
Li, Yiwei ;
Zhang, Jonathan Z. ;
Palmatier, Robert W. .
JOURNAL OF MARKETING, 2022, 86 (06) :93-115
[44]   Measuring the effectiveness of image and linkage advertising! The nitty-gritty of maxi marketing - Woodside,AG [J].
Zinkhan, GM .
JOURNAL OF MARKETING RESEARCH, 1997, 34 (04) :540-541
[45]   Marketing Effectiveness: Metrics for Effective Strategic Marketing [J].
Milichovsky, Frantisek ;
Simberova, Iveta .
INZINERINE EKONOMIKA-ENGINEERING ECONOMICS, 2015, 26 (02) :211-219
[46]   Effectiveness of Regulatory Policies on Online/Digital/Internet-Mediated Alcohol Marketing: a Systematic Review [J].
Krnel, Sandra Rados ;
Levicnik, Gorazd ;
van Dalen, Wim ;
Ferrarese, Giulia ;
Tricas-Sauras, Sandra .
JOURNAL OF EPIDEMIOLOGY AND GLOBAL HEALTH, 2023, 13 (01) :115-128
[47]   Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison [J].
José-Alberto Castañeda ;
Dolores M. Frías-Jamilena ;
Miguel A. Rodríguez-Molina ;
Adam Jones .
Electronic Markets, 2020, 30 :759-773
[48]   Effectiveness of Regulatory Policies on Online/Digital/Internet-Mediated Alcohol Marketing: a Systematic Review [J].
Sandra Radoš Krnel ;
Gorazd Levičnik ;
Wim van Dalen ;
Giulia Ferrarese ;
Sandra Tricas-Sauras .
Journal of Epidemiology and Global Health, 2023, 13 :115-128
[49]   Marketing and Online Marketing Activities of Travel Agencies in Slovakia [J].
Gubiniova, Katarina ;
Trel'ova, Silvia .
VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE, 2019, :10153-10164
[50]   MARKETING - A TOOL FOR MEASURING DEMAND [J].
MACSTRAVIC, RES .
HOSPITALS, 1982, 56 (04) :140-142
12345