Measuring the effectiveness of online marketing

被引：0

作者：

Goodwin, T ^{[1
]}

机构：

[1] BMPinterAct, London, England

来源：

JOURNAL OF THE MARKET RESEARCH SOCIETY | 1999年 / 41卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Measuring online marketing effectiveness has become a key issue as marketers demand more evidence of the impact of their campaigns. However, their needs are currently only being partially met. This paper looks at the important, but hitherto under-developed role market research has to play in this area.

引用

页码：403 / 406

页数：4

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