Technologies That Support Marketing and Market Development in SMEs-Evidence from Social Networks

被引：75

作者：

Eggers, Fabian ^{[1
]}

Hatak, Isabella ^{[2
]}

Kraus, Sascha ^{[3
]}

Niemand, Thomas ^{[4
]}

机构：

[1] Menlo Coll, Mkt, Atherton, CA USA

[2] Univ Twente, Netherlands Inst Knowledge Intens Entrepreneurshi, Strateg Entrepreneurship, Enschede, Netherlands

[3] Univ Liechtenstein, Strateg Management & Entrepreneurship, Vaduz, Liechtenstein

[4] Univ Liechtenstein, Chair Strateg Management & Entrepreneurship, Vaduz, Liechtenstein

来源：

JOURNAL OF SMALL BUSINESS MANAGEMENT | 2017年 / 55卷 / 02期

关键词：

ENTREPRENEURIAL ORIENTATION; INFORMATION-TECHNOLOGY; SMALL BUSINESS; SMALL FIRMS; EMPLOYEE CREATIVITY; MEDIA; PERFORMANCE; ADOPTION; CUSTOMER; MANAGEMENT;

D O I：

10.1111/jsbm.12313

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This study builds on previous research on information technology implementation and usage in small and medium-sized enterprises (SMEs) and applies a special focus on social networks. Specifically, this research investigates antecedents of social network usage in SMEs and respective performance outcomes. The results show that entrepreneurial orientation is positively related to social network usage in SMEs, whereas responsive market orientation shows no effect. Social network usage is not directly related to SME growth; yet it mediates the relationship between entrepreneurial orientation and SME growth. Interestingly, large firms show the opposite effects regarding antecedents and performance-related consequences of social network usage.

引用

页码：270 / 302

页数：33

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