The Research on Soft Power Construction in Textile Industry Based on Brand Culture

被引：0

作者：

Chen Yetong ^{[1
]}

Zhou Haonan ^{[2
]}

机构：

[1] Univ Jinan, Sch Econ, Jinan 250002, Peoples R China

[2] Ocean Univ China, Sch Econ, Qingdao 266100, Peoples R China

来源：

SOFT POWER THEORY DEVELOPMENT, PRACTISE AND INNOVATION | 2013年

关键词：

Soft power; Brand culture; Textile Industry;

D O I：

暂无

中图分类号：

D0 [政治学、政治理论];

学科分类号：

0302 ; 030201 ;

摘要：

Brand culture is the way customers think of you. If your brand can be reputed as a bargain by your consumers,;they will advocate it, and the vitality of your brand will be tenacious. Brand culture, as the product of the relationship between production and consumption, is the soul of your products. It depends on the production quality as well as people's pursuance on material and cultural consumption. Brand culture is the significant symbol of textile industry's progress and prosperity, and its also the direct expression of soft power in textile industry.

引用

页码：346 / 348

页数：3