PACKAGING ELEMENTS FOR IDENTIFICATION AND CONFIRMATION OF AUTHENTICITY OF PRODUCTS

The product that's available on open market is exposed to possibility of unauthorized copying. To protect the product from unauthorized copying means making it unique and easily recognizable in his original shape. Packaging as one of key elements of final product beside its physical protection and informative role can be used for achieving better protection by utilizing unique elements. In fight against unauthorized copying packaging plays important role not only by defining specific visual identity of a product but also by implementing modern security and identification technologies. Goal of this paper is to give overview of available technologies that can be used for product protection from unauthorized copying. Paper presents characteristic technologies for identification, security elements that can be applied to packaging, holograms, IR printing, special rasterization techniques etc. By implementing some or all of presented technologies it is possible to achieve easier identification and protection of unauthorized copying.