Content and process priming: A review

被引：143
作者：
Janiszewski, Chris [1 ]
Wyer, Robert S., Jr. [2 ]
机构：
[1] Univ Florida, Warrington Coll Business Adm, Gainesville, FL 32611 USA
[2] Chinese Univ Hong Kong, Dept Mkt, Hong Kong, Hong Kong, Peoples R China
来源：
JOURNAL OF CONSUMER PSYCHOLOGY | 2014年 / 24卷 / 01期
关键词：
Priming; Information processing; Knowledge accessibility; Associative network; Nonconscious processes; AUTOMATIC ATTITUDE ACTIVATION; OVERT HEAD MOVEMENTS; STEREOTYPE ACTIVATION; GOAL PURSUIT; MIND-SETS; CATEGORY ACCESSIBILITY; MOTIVATED BEHAVIOR; PRODUCT EVALUATION; MOOD MANAGEMENT; SOCIAL-BEHAVIOR;
D O I：
10.1016/j.jcps.2013.05.006
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The last forty years of social science research have produced over 12,000 articles on priming. The range, complexity, and novelty of priming effects are hard to comprehend, let alone explain, using a single model or perspective. In this review, we discuss content priming and process priming effects. We then propose an integrative model that can account for the combined results. (C) 2013 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.
引用
收藏
页码：96 / 118
页数：23
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