Antecedents and consequences of brand prestige of package tour in the senior tourism industry

被引：34
作者：
Hwang, Jinsoo [1 ]
Lee, JungHoon [2 ]
机构：
[1] Sejong Univ, Coll Hospitality & Tourism Management, Seoul, South Korea
[2] East Carolina Univ, Sch Hospitality Leadership, RW 306 Rivers Bldg, Greenville, NC 27858 USA
来源：
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH | 2019年 / 24卷 / 07期
关键词：
Senior; brand prestige; tour service performances; group package tour; well-being perception; status consumption; senior tourism; brand loyalty; brand attachment; tour guide service; STATUS CONSUMPTION; PHYSICAL-ENVIRONMENT; SERVICE; SATISFACTION; IMPACT; ATTACHMENT; QUALITY; PERFORMANCES; PERSONALITY; EXPERIENCES;
D O I：
10.1080/10941665.2019.1623274
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigated how to form brand prestige of package tour in the senior tourism industry. A conceptual model was developed and tested using data collected from a sample of 331 senior tourists in Korea. The results indicated that four types of tour service performances (i.e. tourist attractions, tour guide services, food services, and accommodations) aid to enhance package tour prestige. It was also found that package tour prestige has a positive influence on well-being perception, which further positively affects brand attachment and brand loyalty. Furthermore, status consumption moderates the relationship between package tour prestige and well-being perception.
引用
收藏
页码：679 / 695
页数：17
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