Destination choice:: An important-satisfaction analysis

In the last decade under the effects of globalization, all destinations have had experienced significant changes under different national and/or international pressures. This is especially the case for developing countries like Turkey. With cultural, economic and social aspects in the tourism sphere, countries are competing with each other by emphasizing their differences. This research examines the perceptions of tourists in the Antalya Region of Turkey in terms of importance and satisfaction. The sample consisted of 645 tourists who came to Antalya in 2001. This research presents valuable information to the tourism sector about tourist preferences through its use of importance-satisfaction analysis.