AN OVERVIEW ON THE DEVELOPMENT OF GREEN ECONOMY IN THE HOTEL INDUSTRY

In recent years, the notion of green economy has become of great interest for both academics, public authorities and business owners. As a result, the paper offers a thorough literature review on green economy and its implementation in the tourism industry, focusing afterwards on eco-labelling in hospitality by addressing the implementation of the Green Key award in the European Union and its possible impact on the international tourism activity and green economy development. The research shows a moderate connection between the spread of the Green Key eco-label, international tourist arrivals and Global Green Economy Index. The paper discusses the implications of these findings and offers pathways for further research into the subject.