MODEL OF SUSTAINABLE DEVELOPMENT FOR THE CERAMIC TILINGS INDUSTRY

Society of the twenty-first century requires the incorporation of sustainable development into its daily life, this integral process requires conceiving it not only as an ecological effort but we must also consider other social, economic and institutional components for a model that will contribute to the enrichment of the quality of life. Various studies have identified that companies do not develop a sustainability strategy because it is not their priority. In addition, they do not know enough about the topic and also they have the dilemma of being either sustainable or profitable. The objective of this research is to propose a model of sustainable development by identifying which factors of sustainability are promoted by companies and how these companies benefit from being recognized as sustainable companies. Due to its economic influence, the sector under study is the ceramic coatings sector in Mexico, specifically considering the companies located in the state of Tlaxcala. In a first approach, an analysis of different models of sustainability published and implemented by the industry was performed in order to identify their points of intersection. In a second phase, an assessment of perception was carried out through the evaluation instrument of Cronbach 's alpha 0.927. The results revealed a significant average perception (p < 0.05) regarding safety and health at work (4.40) presenting a trend toward very decisive, while science for sustainable development (3.90) and environmental integration (3.21) presented a rather decisive trend, concluding that companies need to consider these factors to be recognized and certified as a sustainable company.