Using semantic content as cues for better scanpath prediction

Under natural viewing conditions, human observers use shifts in gaze to allocated processing resources to subsets of the visual input. There are many computational models that try to predict these shifts in eye movement and attention. Although the important role of high level stimulus properties (e.g., semantic information) stands undisputed, most model are based solely on low-level images properties. We have demonstrate that a combined model of high-level object detection and low-level saliency significantly outerperforms a low-level saliency model in predicting locations humans fixate on. The data is based on eye-movement recordings of humans observing photographs of natural scenes, which contained one of the following high-level stimuli: faces, text, scrambled text or cell phones. We show that observers - even when not instructed to look for anything particular, fixate on a face with a probability of over 80% within their first two fixations, on text and scrambled text with a probability of over 65.1% and 57.9% respectively, and on cell phones with probability of 8.3%. This suggests that content with meaningful semantic information is significantly more likely to be seen earlier. Adding regions of interest (ROI), which depict the locations of the high-level meaningful features, significantly improves the prediction of a saliency model for Stimuli with high semantic importance, while it has little effect for an object with no semantic meaning.