The Marketing Strategy Analysis on the Operation of the third-fourth Class Market of Small and Medium Enterprises

被引：0

作者：

Luo Gangyi ^{[1
]}

机构：

[1] Anshan Normal Univ, Anshan 114016, Peoples R China

来源：

2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND SAFETY ENGINEERING (MSSE 2010), VOLS I AND II | 2010年

关键词：

Small and Medium Enterprises (SMEs); The third-fourth class markets; Marketing strategy;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Small and Medium Enterprises (SMEs) are important forces for the development of national economy, but they are also faced with many problems. Under the background of economic crisis, getting foot in the third-fourth class market strategically is the only choice for them to make good use of their own advantages and avoid cruel market competition. After their careful research on the feature of the third-fourth class market and consumption characteristic of it, SMEs should make proper marketing strategy on Product, Price, Place, and Promotion for the third-fourth class market, which will help them to have advantage over their competitors in the furious competition.

引用

页码：1001 / 1005

页数：5