Hotel Revenue Management Performance Influencing Mechanism: Theoretical Framework and Research Propositions

Revenue management, a management concept which was first used in the US airline industry and has been widely used in other service industries especially hotel industry because of the significant effect. Especially in recent years, revenue management has become an important competition strategy in the hotel. But so far, academic research about hotel revenue management influence mechanism and performance evaluation is still extremely limited. Based on the "influencing factors-decision behavior-performance evaluation" logical relationship, combing through the literature review, this paper discussed the relationship between revenue management influence factors and the performance evaluation, proposed the theory framework concerning influence mechanism of hotel revenue management performance evaluation and research propositions.