Research on viewers' attention while watching television: Latest developments and future challenges

被引：1

作者：

Barreda Angeles, Miguel ^{[1
]}

机构：

[1] Univ Pompeu Fabra Barcelona Media, Barcelona, Spain

来源：

HISTORIA Y COMUNICACION SOCIAL | 2013年 / 18卷

关键词：

Attention; Television; Information processing; Neuromarketing; MESSAGE;

D O I：

10.5209/rev_HICS.2013.v18.43989

中图分类号：

J9 [电影、电视艺术]; I235 [电影、电视、广播剧];

学科分类号：

摘要：

This article reviews how the study of attention to television has been addressed, the theoretical models applied, and the main developments to date. The key challenges for research on this topic are also outlined, both from the perspective of the expansion and improvement of the theoretical models available today, as well as from the point of view of their industrial application, specifically in the field of neuromarketing.

引用

页码：571 / 580

页数：10

共 24 条

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