The synthesis of luminescent platinum(II) complexes is described. The rapid platination of porphyrins and cyclometallating coumarins was performed in diphenylether using platinum(II) bis(benzonitrile)dichloride and platinum(II) bis(dimethyl sulfoxide)dichloride. Compared to conventional methods, the reaction times are lowered dramatically and yields are significantly improved. For the first time, a NIR-emitting platinum(II) complex with tetraphenyl tetra benzoporphyrin was obtained using a direct route starting from phthalimide and phenylacetic acid. (C) 2009 Elsevier Ltd. All rights reserved.