A comparative analysis of international tourists' satisfaction in Mongolia

被引：129

作者：

Yu, Larry ^{[1
]}

Goulden, Munhtuya ^{[1
]}

机构：

[1] George Washington Univ, Dept Tourism & Hosp Management, Sch Business, Washington, DC USA

来源：

TOURISM MANAGEMENT | 2006年 / 27卷 / 06期

关键词：

tourist satisfaction; regional difference; destination management; Mongolia;

D O I：

10.1016/j.tourman.2005.06.003

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The purpose of this study was to examine international tourism development in Mongolia in the last decade and analyze international tourists' satisfaction of their travel experience with tourist attractions, facilities, services and prices. This study identified the demographic characteristics of international tourists from four regions: Europe, the US, Japan and other Asia/Pacific countries by surveying a sample of 530 visitors by air travel. Satisfaction level of international tourists from these four different regions were analyzed and compared to find regional similarities and differences. Recommendations were made for the Mongolian tourism authority to target efficiently its international tourism markets and improve tourism services in Mongolia. (c) 2005 Elsevier Ltd. All rights reserved.

引用

页码：1331 / 1342

页数：12

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