I'm the One: Social Media, Social Identity, and Elections

被引：2

作者：

Cain, Jason Anthony ^{[1
]}

机构：

[1] Univ Mississippi, University, MS 38677 USA

来源：

ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES | 2020年 / 10卷 / 04期

关键词：

social identity; social media; political communication; FACE-TO-FACE; OPINION EXPRESSION;

D O I：

10.30935/ojcmt/9142

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study surveyed voters to investigate why they shared political information on social media during the 2016 election. A strong social identity informed by political alignment was found to predict both polarization and more sharing, while feeling politically misaligned was found to decrease information sharing, supporting a spiral of silence phenomenon. Those with higher scores on a scale of social identity were more likely to feel sharing information to be an influential activity.

引用

页数：12

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