Nudging and corporate environmental responsibility: A natural field experiment

被引：14
作者：
Becchetti, Leonardo [1 ]
Salustri, Francesco [2 ]
Scaramozzino, Pasquale [1 ,3 ]
机构：
[1] Univ Roma Tor Vergata, Dept Econ & Finance, Via Columbia 2, I-00133 Rome, Italy
[2] UCL, Inst Global Hlth, London, England
[3] SOAS Univ London, Sch Finance & Management, London, England
来源：
FOOD POLICY | 2020年 / 97卷
关键词：
Nudging; Environmental sustainability; Consumer behavior; Natural field experiment; LIBERTARIAN PATERNALISM; IMPURE ALTRUISM; SOCIAL NORMS; FAIR TRADE; FOOD MILES; CONSUMER; LABELS; PREFERENCES; PRICES; MODELS;
D O I：
10.1016/j.foodpol.2020.101951
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
We devise a "nudging" natural field experiment to test the impact of a simple form of advertising on environmentally responsible products with/without the increase of the responsible product price. We find that the simple use of a small shelf poster explaining the importance of buying a green product (with/without a concurring price increase) generates significant changes in market shares for some of the product classes for both food and non-food products. Part of the effect is generated by the reduced price elasticity of consumers to the poster-plus-price-increase treatment.
引用
收藏
页数：17
相关论文
共 57 条
123456