The purpose of this research is to observe whether the discourses which present the journalist as a strategic communicator, in the contemporary context, involve overcoming other discourses which have supported and explained the work of journalists in our society in a traditional way. We refer to the narrative based on values such as objectivity, independence, the supervisory role of power-among others-, which could well be considered a myth following the authors studied in the theoretical construction of this research. Is strategic communication an overcoming of this liberal myth of journalism? For this purpose, the discourses of academics who teach subjects on strategic communication in journalism schools of Santiago de Chile were analyzed. The main results indicate that there is indeed a partial displacement of this liberal myth of journalism to make way for discourses that are more in tune with a contemporary context. This new myth, linked to strategic communication, gives journalists a new way of explaining their role in society, while allowing them to migrate to more and better jobs, requiring of these professionals an adaptation to new forms of exercise of the profession.
