Forming a Model of Brand Loyalty Development - An Empirical Study of Pakistani Consumer Market

被引：0

作者：

Naseer, Sana ^{[1
]}

Ehsan, Nadeem ^{[1
]}

机构：

[1] CASE, Dept Engn Management, Islamabad, Pakistan

来源：

PROCEEDINGS OF 2010 3RD IEEE INTERNATIONAL CONFERENCE ON COMPUTER SCIENCE AND INFORMATION TECHNOLOGY, VOL 9 (ICCSIT 2010) | 2010年

关键词：

brand loyalty; brand name development; textiles and garment; brand influencing factors; Pakistan;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

Brand loyalty is an important component of enterprise marketing strategy. The development of a brand name entails a complex structure which must be understood in order to build a string brand. This study aims to analyze the effect of four major constructs of manufacturing, innovation, service and marketing on the development of brand loyalty. The study is based on the factors affecting youth of Pakistan in their loyalty towards certain brands. The results of the study highlight that manufacturing quality of garments does not affect the loyalty attitude of consumers. However, the constructs of innovation, service and marketing have a strong impact on brand loyalty development.

引用

页码：11 / 15

页数：5

共 39 条

[31] Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian
Moutinho, Luiz
Coelho, Arnaldo
JOURNAL OF BUSINESS RESEARCH, 2016, 69 (10) : 4020 - 4032
[32] Mobile Phone Usability and its Influence on Brand Loyalty and Re-Purchase Intention: An Empirical Study
Sriram, K., V
Prabhu, H. Mahesh
Bhat, Aditi Ajay
2019 5TH IEEE INTERNATIONAL WIE CONFERENCE ON ELECTRICAL AND COMPUTER ENGINEERING (WIECON-ECE 2019), 2019,
[33] Consumer-brand relationships' development in the mobile internet market: evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2016, 25 (06) : 568 - 585
[34] An Empirical Study on The Brand Equity of State Bank of India using Aaker Model
Tiwari, Ranjana
Singh, Amarpreet
PACIFIC BUSINESS REVIEW INTERNATIONAL, 2019, 11 (08): : 33 - 49
[35] Customer-Perceived Value Impacting on Customer Satisfaction, Brand loyalty, and Behavioral Intentions - An Empirical Study of Cell Phone Users
Cheng, Yun
Liu, Yong
Jiang, Lin
PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET, 2016, : 175 - 190
[36] The Effects of Service Quality, Brand Loyalty, and Customer Satisfaction on Repurchase Intention: An Empirical Case Study of Online Travel Agents in Taiwan
Tsai, Chih-Ming
Huang, Ying-Feng
Lou, Kuo-Ren
ASIA PACIFIC VIEWPOINT, 2025, 66 (01) : 73 - 84
[37] Mobile health community loyalty development process in China: an empirical study from information seeking perspective
Yang, Xuejie
Gu, Dongxiao
Li, Honglei
Liang, Changyong
Jain, Hemant K.
Li, Peipei
INFORMATION TECHNOLOGY & PEOPLE, 2024, 37 (02) : 635 - 661
[38] Factors Affecting Online Purchase Decision, Customer Satisfaction, and Brand Loyalty: An Empirical Study from Indonesia's Biggest E-Commerce
Hartanto, Nico
Mani, La
Jati, Mustika
Josephine, Ruth
Hidayat, Z.
JOURNAL OF DISTRIBUTION SCIENCE, 2022, 20 (11): : 33 - 45
[39] Probabilistic modelling of human exposure to intense sweeteners in Italian teenagers: validation and sensitivity analysis of a probabilistic model including indicators of market share and brand loyalty
Arcella, D
Soggiu, ME
Leclercq, C
FOOD ADDITIVES AND CONTAMINANTS PART A-CHEMISTRY ANALYSIS CONTROL EXPOSURE & RISK ASSESSMENT, 2003, 20 : S73 - S86

← 1 2 3 4 →