Increasing the adoption of social collaboration software

The purpose of this research article is to identify the key requirements of social collaboration solutions which could be used within the Smart commerce concept. The research aims to find what factors and features of social collaboration software are important to different categories of customers. The research also determines online promotion channels that increase the diffusion of social collaboration software. The result of the analysis shows the key factors of social collaboration software for customers. The most influential factors that affect the adopter's decision are: Ease of use, Security, Price, and Design and Interface. The most useful online promotional channels for social collaboration software are: Search Engines, Official Websites and Blogs, Social Networks, and Email. Furthermore, the most valuable key-factors and online promotional channels are suggested to customers depending on their gender, age, level of innovativeness, type and size of their business.