A vision-oriented approach for innovative product design

Nowadays, business globalization, complex consumer requirements, and high technology development have led to vigorous business competition and market uncertainty. In new product design, it is increasingly important to put more emphasis on innovative concerns than quality and speed of production. Providing unique, innovative and value-added products becomes a crucial strategy for success. This study aims to develop a new product design process that concentrates on radical innovations. Visioning thinking, TRIZ Image Scale, and Morphological Analysis are integrated for developing designs with a balance of rational/logical analyses and intuitive/creative thinking. The proposed process fulfills the need for radical innovation through enriching heuristic thinking. It is a useful methodology that adds value to products in terms of technological functions, form perceptions, and holistic usability. A proposal of therapy bike design for cerebral palsy children is demonstrated using the new process. Through case demonstration, designers could enhance products with human-centered values while coping with market uncertainty effectively. The applicability of the vision-oriented approach for innovative product design is verified. (C) 2008 Elsevier Ltd. All rights reserved.