Corporate Social Responsibility Motive Attribution by Service Employees in the Parcel Logistics Industry as a Moderator between CSR Perception and Organizational Effectiveness

With sustainability and corporate social responsibility (CSR) emerging as urgent issues in the logistics service industry, the effects of CSR on employee work behavior is receiving increasing attention. This study explores this issue by considering intrinsic and extrinsic CSR motive attributions as moderating variables between CSR perception and organizational commitment and organizational citizenship behavior. The results of a cross-sectional survey and hierarchical regression analyses of 241 survey responses from parcel delivery logistics employees indicate that their perception of CSR strongly enhances their organizational commitment and organizational citizenship behavior. This study also presents evidence that the positive effect of CSR on organizational commitment is weakened when employees attribute CSR practices to intrinsic motives. This study provides guidance for managers in the logistics sector and for academics who wish to address sustainability and CSR issues and to enhance employees' organizational commitment.