THE SHADOWS OF THE POWER IN A MODERNITY

This article observes problems of formation communication society and a power of mass media. The modern society is defined as a society of total communication by the scientific community. Today the media of mass communication and information have changed the human view of the world, the human possibilities become limitless. In the reality of mass media the man is God. He was able to create the world, yourself and others. The virtual reality replaces actual reality. However virtual reality is an artificial reality, is created by the person. The images of modern mass media "have actually seized" power in society. The image of the mass media a sign and symbol of modern society. The picture of the world is formed images of mass media. The power was dissolved in a communication stream. There is communication. Since the second half of the XX century, the development of new technologies has led to the fact that signs and symbols embodied and broadcasted in images turn into a force that controls a huge number of people. They perform different functions: from utilitarian ones (study and description of reality, identification among others, etc.) to shaping and defining the vision of the world (education, training, ideological guidelines, samples and standards of individual and mass behavior, etc.).