Examining Individual Differences Effects: An Experimental Approach

Role of individual differences has been emphasized for system success. Many researchers claim about the need for a better understanding of individual differences as empirical evidence is still very limited. The purpose of this paper is to examine the extent to which individual differences affects one's decision performance and decision processes. This study focuses on decision making style and gender as the dimensions of individual differences characteristics. Their potential effects are investigated using experimental approach. Empirical findings from this study support for the user-centered approach that emphasize on user in the design of an information system.