Value Co-creation in Sharing Economy: Indian Experience

The advanced peer-peer business models, supported by new digital platforms, engage customers to collaboratively make use of resources. Sharing economy is one of the outcomes of the technology and customer-driven business model. It is not only adding value to the firm but to all the multiple stakeholders indulged in the business operations. Understanding this multifaceted value-driven approach, the current study delves deeper in understanding the concept of shared economy in Indian context. Theoretically, it adds the literature on the sharing economy by concentrating how value co-creation (VCC) is generated in case of shared economy. Additionally, the study suggests and tests a conceptual framework for VCC for the sharing economy, which offers an empirical support in concerned topics. Lastly, the study has managerial implications for the budding entrepreneurs in the sharing economy to building and value co-creation in service industry.