Qualitative inquiry using social media: A field-tested example

Social media is a rapidly expanding set of technology tools that people use to communicate, learn, interact, document, create, and participate in societies worldwide. It is also transforming how social work, among other professions, conducts qualitative research. This study outlines a field-tested method used to analyze data from Reddit, a major social media platform used by 6% of online adults in the United States. It provides a step-by-step account of a Reddit-based qualitative thematic analysis from a social work heuristic lens on the subject of poverty. To our knowledge, no such account of mining social media big data from Reddit for social work practice exists in the literature. Philosophical, ethical, and practical considerations of this method are discussed.