In the market, previous sports bra designs have mainly focused on the functional and comfort aspects of the design. However, there has been little emphasis on appearance and style. In this study, based on a market survey done on 100 female sports enthusiasts about the appearance molding designs on sports bras, we have obtained the results of their preferences in brands, style and design in sports bras. The study will drive innovations in design that will meet the preferences of Xi'an sports enthusiasts, and also give a theory basis for optimizing the design of sports bras.