The influence of political conflicts on country image and intention to visit: A study of Israel's image

被引:202
作者
Alvarez, Maria D. [1 ]
Campo, Sara [2 ]
机构
[1] Bogazici Univ, Dpt Tourism Adm, TR-34342 Istanbul, Turkey
[2] Univ Autonoma Madrid, Dpt Financiac & Invest Comercial, Fac Ciencias Econ, E-28049 Madrid, Spain
关键词
Country image; Affective image; Animosity; Political conflict; Israel; DESTINATION IMAGE; TOURISM; ANIMOSITY; CRISIS; TERRORISM; TRAVELERS; MODEL;
D O I
10.1016/j.tourman.2013.05.009
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
This paper analyzes the image of Israel, a country subject to continuous conflicts, and the effect of a political event on its image. A measurement model is examined before and after a specific international incident, the Mavi Marmara conflict between Turkey and Israel, in order to understand how this event influences the image that the Turks have of Israel, as well as their intention to visit the place. The results confirm that, when people have previous animosity towards a nation, the image of this country is formed mainly through its affective component and not through its cognitive one. The research concludes that a political conflict between two countries significantly damages the country image through the affective component and boosts the previously held animosity. The incident also increases the negative influence of the affective image on the overall country image and on the intention to visit the place. (C) 2013 Elsevier Ltd. All rights reserved.
引用
收藏
页码:70 / 78
页数:9
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