The Challenges Facing M-commerce in Oman: A Business Perspective

The M-Commerce channel has opened up possibilities that business once dreamed of However, businesses face several challenges to get full advantage of M-commerce. Currently, GCC countries arc, embarking into a new era of mobile communications which opens great potentials to businesses to gain a competitive edge. Despite, the literature lacks in number of researches about M-commerce and the challenges it poses to adoption and diffusion. The objective of this study is to investigate the challenges that face M-commerce in Oman from business perspective. Data were collected through interviews and questionnaires which showed that social norms have significant influence on the adoption of M-commerce. Furthermore, privacy and health-hazards issues are considered vital factors to users in any M-commerce application. It was also evident that participants in general have positive feelings on the viability of M-commerce to Oman. These results should be of interest to any business that plans to invest in M-commerce in Oman.