Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation

被引：78
作者：
Southwell, Brian G.
Torres, Alicia
机构：
[1] Univ Minnesota, Sch Journalism & Mass Commun, Minneapolis, MN 55455 USA
[2] Univ Minnesota, Sch Publ Hlth, Minneapolis, MN 55455 USA
[3] Amer Inst Phys, College Pk, MD 20740 USA
来源：
COMMUNICATION MONOGRAPHS | 2006年 / 73卷 / 03期
基金：
美国国家科学基金会;
关键词：
science communication; media effects; conversation;
D O I：
10.1080/03637750600889518
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
We present experimental data (n = 667) supporting three hypotheses that link science news, perceptions about science, and talk with other people. Regular television news viewers were recruited from a midsize Designated Market Area using random digit dialing, and were randomly assigned to one of three science news exposure conditions. As hypothesized, science television news exposure appears to boost perceived ability to understand science. We also find that perceived ability to understand science, in turn, predicts conversations about science. We note connections to literature on the role of talk in mass communication effects and encourage future work in this vein.
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页码：334 / 350
页数：17
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