Neuromarketing and neuroethics

The surge of neuroscience as a result of the fact that the last decade of last century was declared decade of the brain (1990-2000) by the US Congress led to the emergence of new sub-fields, such as neuromarketing and neuroethics, which in turn brought about a need to answer new questions and face new challenges. Neuromarketing, a rather recent interdisciplinary research field, enjoyed attention not only from the academics, but also from the business world; however, it also attracted a series of criticisms. In this context, investigating issues pertaining to neuroethics in neuromarketing proved to be a useful initiative for both fields, as well as their beneficiaries. (C) 2014 Vlasceanu Sebastian. Published by Elsevier Ltd.