The Bush administration is trying to persuade itself and everyone else that the 'global war on terrorism'(GWoT) will, like the Cold War, be a 'long war' requiring sustained mobilization against an implacable foe. It has had some success in projecting this idea, and if it takes root the GWoT could indeed become a durable, dominant, unifying idea that would enable Washington to reassert and legitimize both its special claims as the sole superpower and US leadership of global security. The question is: how likely is this to happen? By looking at the surrounding events and contexts that could support or undermine the elevation of the GWoT to the status of the new Cold War, the author argues that it is not all that likely. Many factors could undermine it, not least that most of the strategies on offer corrode the liberal values that they are supposed to defend.