Qualitative analysis of residents' generativity motivation and behaviour in heritage tourism

Macau is known to the world primarily as a gaming capital, but the city is also rich in heritage resources and historical relics, which are the result of over 400 years of accumulation. These legacies are the name cards of the city and should be passed on to future generations. Residents of this city are motivated and willing to participate in the process of ensuring this generativity. This study explored Macau residents' perception and behaviour through a qualitative approach. Twenty interviews revealed that the residents' main generative motivation arise from their concern for the next generation, community development and the identity pride that is associated with the heritage resources of the city, apart from the common desire of transmission. The residents' involvement in generativity actions centre on 'preservation' and 'promotion' activities. Implications are also discussed.