SUSTAINABILITY IN THE PROCESS OF GLOBALIZATION

We live in an age of worldwide seemingly intractable global problems. On the one hand poverty, environmental degradation, political and economic injustice, on the other hand excess, wastage and accumulation of waste. This situation is part of the age of sustainable development or it is just the result of "consumerism"? As reported Hes (2014) consumerism is a form of human behaviour-consumers. The unjustified consumption is characteristic of this behaviour. People do not buy only what they need but also what they like and they think that it brings good luck. A company, which allows this behaviour, is called "consumer society". It is the result of economic growth and global trends. It leads to the overproduction, the cost reduction and to the higher profits. Although overproduction has a certain advantage, but it also has negative effects, such as growth of debt people, overconsumption, hidden deterioration of health, the destruction of nature. The question now is to search for answers: what to do next? That is the subject of theoretical research, which is linked to the practical situations in the present article. Jeffrey D. Sachs in his book The Age of Sustainable Development, 2008 presents a convincing and practical framework for how people can use global journey. The issue of sustainability and sustainable development is appointed by the author, as a way of looking at the world with a focus on the context of the economic, social and environmental changes. We can understand roughly sustainable development like a certain analytical theory as a normative or ethical framework.