Why are so many goods priced to end in nine? And why this practice hurts the producers

被引：47

作者：

Basu, K

机构：

来源：

ECONOMICS LETTERS | 1997年 / 54卷 / 01期

关键词：

consumer rationality; marketing; price perception; pricing;

D O I：

10.1016/S0165-1765(97)00009-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The widespread phenomenon of goods being priced at D dollars and 99 cents is explained without abandoning the assumption of full rationality; and it is shown that as a consequence of such pricing it is the producers who are generally worse off.

引用

页码：41 / 44

页数：4