Digital platform openness: Drivers, dimensions and outcomes

被引：110

作者：

Broekhuizen, T. L. J. ^{[1
]}

Emrich, O. ^{[2
]}

Gijsenberg, M. J. ^{[3
]}

Broekhuis, M. ^{[4
]}

Donkers, B. ^{[5
]}

Sloot, L. M. ^{[6
,7
]}

机构：

[1] Univ Groningen, Dept Innovat Management & Strategy, NL-9700 AV Groningen, Netherlands

[2] Johannes Gutenberg Univ Mainz, Jakob Welder Weg 9, D-55128 Mainz, Germany

[3] Univ Groningen, Dept Mkt, NL-9700 AV Groningen, Netherlands

[4] Univ Groningen, Dept Operat, NL-9700 AV Groningen, Netherlands

[5] Erasmus Univ, Erasmus Sch Econ, Dept Business Econ, NL-3000 DR Rotterdam, Netherlands

[6] Univ Groningen, NL-9700 AV Groningen, Netherlands

[7] EFMI Business Sch, NL-3744 ML Baarn, Netherlands

来源：

JOURNAL OF BUSINESS RESEARCH | 2021年 / 122卷

关键词：

Digital platforms; Platform openness; Value creation; Value appropriation; Drivers of openness; MULTICHANNEL CUSTOMER MANAGEMENT; ASSORTMENT SIZE; VALUE CREATION; CONSUMER CHOICE; MODERATING ROLE; SEARCH COSTS; IMPACT; ONLINE; INNOVATION; MODEL;

D O I：

10.1016/j.jbusres.2019.07.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This multi-method study aims to shed light on digital platforms' decisions regarding their openness. Platform openness results from a series of decisions on how open a platform is regarding: (a) suppliers, (b) customers, (c) complementary service providers, as well as to (d) product categories and (e) channels. By conducting a scoping literature review, we analyze the current body of knowledge about the drivers, dimensions and outcomes of platform openness. Using an expert panel discussion and analysis of real-world digital platforms, we confront this existing knowledge with current business challenges to identify research challenges. We address how future research can advance platform research by tackling these challenges.

引用

页码：902 / 914

页数：13

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